In the consumer electronics market, consumers have a clear demand for data cables and charging heads, and are also plagued by some pain points. Understanding these is extremely critical for us to develop the market and provide products that meet the needs.
Demand for USB Cables and pain points
1. Material durability requirements of high
Consumers frequently use electronic devices, often carry out, so the data cable material durability is particularly concerned. Ordinary data cables are prone to wear and tear of the outer skin and breakage of the inner wires, which affects the usage. For example, on the commute, the cable may be damaged by frequent bending; when used outdoors, the cable may be scratched by contact with sharp objects. Therefore, they are eager to use special wear-resistant, bend-resistant materials made of data cables, such as the use of braided wire outer skin, the inner core of the use of high-purity oxygen-free copper, etc., to extend the service life.
2. Interface compatibility becomes an immediate need
With the increase in the variety of smart devices, such as cell phones, tablets, headphones, smart watches, etc., consumers often have multiple devices at home. They expect a data cable to be compatible with different interfaces to avoid the trouble of carrying multiple data cables. After the implementation of the USB-C interface standardization in the EU, although it improves the universality, there are still some old devices with different interfaces. Therefore, cables with multiple interfaces, such as USB-C interface at one end and switchable to Lightning or Micro-USB interface at the other end, will be highly favored.
3. Pursuing Extreme Transmission Speed
Consumers have a strong demand for HD video transmission and fast copying of large files, especially video creators, gamers and other groups. They hope that data cables can support high-speed data transmission, like USB 3.0 and above standard data cables, the transmission speed can reach 5Gbps or even higher, which can greatly save the transmission time and meet the needs of fast sharing and backup data. If the data cable transmission speed is slow, it will make consumers extremely impatient when transmitting large game installation packages and 4K video clips.
Demand and Pain Points for Charging Plug
1. Fast Charging Function Becomes Standard
Under the fast-paced life, consumers want to fully charge their devices in a short period of time. For example, before going out in the morning, they use the time for washing and eating breakfast to fast-charge their cell phones. Therefore, fast charging plug that support 18W and above power, such as products that support PD fast charging protocol and QC fast charging protocol, have become the mainstream market demand. Some high-end charging heads can even realize 65W and 100W fast charging to meet the demand for fast charging of high-power devices such as laptops.
2. Portability and compact design are sought after
Consumers often go out to work or travel, and compact and portable charging plug are easy to carry and do not take up too much space. The traditional large charging is inconvenient to carry, and the use of gallium nitride and other new materials manufacturing charging, while maintaining the performance of high-power fast charging, the volume is greatly reduced, more in line with their travel needs. Like a small charging head that can be easily put into a pocket or carry-on bag, it will be more popular among consumers.
3. Demand for simultaneous charging of multiple devices is highlighted
With many electronic devices in homes and offices, consumers do not want to equip each device with a charging plug, and hope that a charging Plug can charge multiple devices at the same time. With multiple USB ports, especially support for different interfaces (such as USB – A and USB – C), and according to the device can be automatically assigned to the appropriate power of the multi-port charging plug, can effectively solve this problem, so that the desktop is more neat, more convenient to use.
